Tuesday, May 1, 2012

True

I wasn't aware that True Religion also sold sneakers until I saw them for sale at a local Journey's. Surprisingly, the shoes are much less than the True Religion jeans, only going for $60. The jeans usually sell for $200 plus. I have never been a fan of True Religion's and the sneakers don't have much of an appeal to me. Their design is more of a rugged, more detailed pair of Converse Chuch Taylor's. I also notice that the material is of low quality. For such a luxurious brand, I expected the sneakers to at least live up to the name. I was disappointed when I discovered these shoes. However, there were still people excited to buy them. What does this say about our society? Are we willing to spend our hard earned money on name brands and not on quality? Would we buy a product merely for the title that it bears, regardless of how it looks and its design? This pattern is also similar in purchases of the more recent Jordan releases. Many people bought the Jordan 14's that were released a few months ago in the white and red colorway. The shoe was made of poor quality, yet many people bought it because it was a Jordan sneaker. This is probably why True Religion shoes are cheaper than the jeans. Owners of the company know that more people will buy the shoe at a decent price, only because of the brand name and will ignore its quality and appearance.

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